Sandstorm Media
Copywriting and New Media Marketing Services
Make Your Message Count
Finding a writer who understands both old-school, tried-and-true copywriting techniques and Web 2.0 marketing is a challenge. Even more difficult is finding one with enough experience with technology to understand your business in depth. Harder still is finding a writer and marketing consultant who knows how to stay true to your core message when writing copy that amps up your sales funnel.
Find out why we're different > > >
Using Content to Attract Qualified
Leads
Are you
struggling to attract qualified leads through compelling content? Are your
list-building efforts alienating what could be your best leads? Are you
undervaluing relationships by pushing too hard to land that next sale – while
forgetting about the importance of continuation?
Selling
anything is a challenge, hence entire schools of study built around the art of
negotiating. Whether you believe in win-win negotiations, the Sun Tzu concept
(selling as war) or starting with “no,” you need compelling content to get you
to the table in the first place. Learn
how to use content to attract leads and drive sales > > >
Leveraging New Media
Just
when you start getting a grip on branding, list building and SEO, your PR and
marketing team pushes you to start blogging. Then, it’s LinkedIn. Next, Twitter.
Around the corner are the mobile web, FriendFeed and whatever new type of
social media comes along.
Keeping
up is tough. However, once you understand how important good content and
trusted relationships are to any media form, you’ll be confident whenever you
tackle whatever’s around the corner.
Remembering What Worked in the
Past There’s
a reason why marketers talk about the “law of threes.” Why 7 is a compelling
number. Why long-copy works for complex sales. Even as we embrace new media,
the old tried-and-true methods of effective marketing and copywriting can’t be
ignored. They’ve worked for years and years . . . and years. They still work. You
ignore them at your own peril.
Knowing What Your Clients Really
Want
Most of
my clients are technology companies. The biggest mistake tech companies make
when they sell is focusing too much on logic. They craft compelling, logical
reasons why their solutions makes sense. Unfortunately, this approach is
exactly the wrong way to go about it. Successful copy engages prospects and builds relationships. The most important way, one you must absolutely not neglect, is to engage your prospects and clients on an emotional level.
How does your copy stack up? Do you wonder how well your existing copy stacks up? Even if you have good
copy, do you know how to deploy it? Can you say how it fits into your larger
marketing and sales efforts? Contact us and mention "copy consultation" for a free thirty-minute copy assessment.