Knowing What Your Clients Really Want

Most of my clients are technology companies. The biggest mistake tech companies make when they sell is focusing too much on logic. They craft compelling, logical reasons why their solutions makes sense. Unfortunately, this approach is exactly the wrong way to go about it.

Many, many tech companies fall into the “if we build it they will come” trap. They believe their solutions are so cool, their underlying engineering is so impressive and that their team is so impressive that all they have to do is throw a product into the marketplace. People will find them.

When they don’t, these companies inevitably blame their customers or the market itself.

The real problem was that they failed to keep their customers’ wants and needs as a top-of-mind concern. Their messaging consisted of “look at us” efforts, rather than “what can we do for you” value building.

"There is always a need for some selling. But, the aim of Marketing is to make selling superfluous.” – Peter Drucker   

 Check back soon. Our new report will discuss these concepts in depth. 7 Fatal Marketing Mistakes Tech Companies Make and How to Avoid Them is slated to post by the end of the month.

Or contact us and we’ll email you the report when it’s up.Tell us what's on your mind.

What's your biggest marketing obstacle when it comes to marketing complex technology? Tell us, and we'll incorporate the most pressing and compelling questions into the report.