Leveraging New Media

Web 2.0, SEO, RSS. Twitter, Facebook, mashups. Do I need to go on? New media platforms are popping up like weeds in an abandoned lot. Many are good, many are a waste of time, most are somewhere in between.

While media pipes and platforms may change, what doesn’t is the need for good content and messaging. If you don’t have tight, focused messaging, even Twitter’s 140-character limit won’t help you.

Your ability to reach customers is your lifeblood. This is why you invest heavily in marketing and PR services. That’s why they, in turn, hype new media – because it has reach.

Yet understanding new media and knowing how to successfully leverage it are two very different things.

The single most common flaw of unsuccessful marketing campaigns – weak content – unfortunately is also the hardest to fix.

When you work with Sandstorm Media, we’ll show you:

* How to craft Twitter posts that get retweeted and drive traffic to your website.

* Why LinkedIn campaigns should have a single face and single point person leading them.

* How to create a blog that engages readers and encourages linking and comments.

* How to better use PR services (like HARO and ProfNet) to develop and nurture solid relationships with media outlets.

* How to establish your authority through thought-leadership articles and editorials.

* Why your white papers, reports and other high-value content must engage prospects on an emotional level.

* And much, much more.

How does your copy stack up?

Do you wonder how well your existing copy stacks up? Even if you have good copy, do you know how to deploy it? Can you say how it fits into your larger marketing and sales efforts? Contact us and mention "copy consultation" for a free thirty-minute copy assessment.

Check back soon for our free report: 7 Fatal Marketing Mistakes Tech Companies Make and How to Avoid Them.