Are you having trouble getting responses to your pitches?

Do you worry that your pitches end up in Junk mail boxes instead of Inboxes?

Do you believe editors regard your pitches as a nuisance, not a resource?

Well, you should be worried. Most PR pitches don't get read. Many get caught by spam filters before they're ever in front of an editor's or journalist's eyes. Of those that do make it through, few are considered true story material.

If you’re like most PR pros I know, you believe pitching is more of an art than a science.

 This myth couldn’t be further from the truth.

The truth is that there is indeed a science to pitching good story ideas. It’s not an exact science, granted, but if you learn a few quick and effective pitching principles, you’ll see your response rate double, triple or even quadruple.

I know because I’m a freelance writer. I pitch story ideas – ideas not much different from what you should be pitching for your clients – almost every day. For years I was on the other side of the desk, editing high-tech magazines. Back then, I received a couple of hundred pitches a week and read very few of them.

Find out why and learn how to make your pitch stand out in the Perfect Pitch Tip Sheet.