Why Sandstorm Media?
As
you well know, there are a million copywriters (and a million and one marketing
consultants) out there. So, why Sandstorm Media?
At Sandstorm Media our goal is to make you a successful content-marketing organization. The first step in crafting a successful content-marketing strategy is to thoroughly understand your customer base.
What is on their minds? What are their primary emotions when dealing with solutions like yours? What emotions (fear, annoyance, surprise, etc.) does your solution address?
We’ll show you how to figure these things out and craft compelling content with your customers in mind.
Too often companies fall into the “if-we-build-it-they-will-come” mentality. They’ve raised VC funding, got some good buzz and had a few early wins.
Too often, they end up breathing their own exhaust for too long, and, as a result, they forget what made them successful in the first place: they offered something unique and of high value that their original prospects (maybe four companies back) wanted or even needed.
Our founder, Jeff Vance, has twenty years of media experience, starting out as a TV script writer and producer at PBS affiliate WPSU-TV, working through several tech writing, reporting and editorial positions and culminating in the founding of Sandstorm Media in 2004.
Jeff Vance will personally work with your team to make sure your campaign is a success. He will open up his playbook and show you exactly how he appeals to editors, attracts his own clients and leverages new media – while not neglecting tried-and-true traditional pubs and marketing techniques.
If that means you eventually learn all of our techniques, import them in-house and start doing your own content marketing, fine.
Now, we’re not dewy-eyed altruists. We need to earn a buck like everyone else. However, we know that you’ll be happy with our services and refer us to others. We know that word-of-mouth referrals are worth their weight in gold, and we’re 100% confident that once you do business with us, you’ll be hard-pressed to find someone better.
Check
out our testimonials page to see what our clients and partners say about
working with Sandstorm Media.
